These are the questions we are most often asked – and most of them have a relatively straightforward answer.
Analytical concerns:
- “How can we stop our partners to date/our sales teams from getting cold feet about continued cooperation when we start to push direct internet sales?”
- “What other e-commerce options do we have apart from opening our own online shop? Is Amazon a viable alternative?”
- “How have similar companies to us tackled – and perhaps solved – the same issue? How did options A/B/C work out for them?”
- “What should we bear in mind when creating a B2B business model on the internet?”
- “Which agencies can you recommend to help us implement this?”
- Operational issues:
- “Our project is progressing, but we need help steering it, setting KPIs, and defining actual marketing measures.”
- “We want to take our business to the next turnover level, but we are having difficulty extending our existing marketing channels (e.g. SEM).”
- “We would like to switch technology (online shop, CRM, etc.) because our present solution is no longer suited to our demands. Will the offer our current agency has made get us there?”
- Practical difficulties:
- “We have the feeling that our project is getting out of hand and want to get a better grasp of whether we are on the right path or whether we need to change something.”
- “The agency implementing the project can’t keep its promises. How can we get a solution ready soon?”
- “We’ve got an offer for a shop, but it looks too pricey and comes with enormous maintenance costs: we need an external audit.”
- “We need a suitable logistics service provider: who should we go to for that?”